I am so excited to share this with you. SOFU Lifestyle magazine just dropped its June issue, and it is called The Tastemakers. As Creative Director, I contributed on every level: visual direction, editorial content, and curation. Seeing it come together was one of the most fulfilling creative experiences of my career.
The cover tells the whole story. Four of us standing in front of that wall of roller skates, each bringing our own energy to the frame. That is what SOFU is all about. Individual style meeting shared culture. The kind of moment that only happens when everyone in the room trusts the direction enough to be fully themselves.
My job as Creative Director is to create that trust. I work with the team to build the visual framework, choose the voices, and make sure every page feels intentional. It is not about control. It is about clarity. When the vision is clear, everyone can bring their best work to the table.
This issue was a full creative experience. From the concept to the final layout, every decision mattered. The styling, the photography direction, the sequencing of the editorial pages, the way the credits page reads. It all adds up to something that either feels cohesive or falls apart. I am proud to say this one holds together.
Contributing to SOFU Lifestyle as Creative Director is one of the most fulfilling roles I have. It combines everything I care about: fashion, culture, visual storytelling, and lifting up the people who are doing the work. The Tastemakers issue is proof that when you surround yourself with the right creatives, the result speaks for itself.
I have spent 25 years building toward moments like this. Every campaign, every shoot, every brand I shaped led here. And I am just getting started. There are more destinations to introduce you to, more brands to build, more stories to tell. This is the beginning of the next chapter.
Pick up the June issue of SOFU Lifestyle. The Tastemakers are in the building.
